Kentucky GRILLED Chicken…Really?
Marketing hype or corporate responsibility?
Kentucky Fried Fat Loss
This has been all over the news. Kentucky Fried Chicken is trying something new — Kentucky GRILLED Chicken.
This is taken right from a press release off the Kentucky Fried Chicken Website:
“The introduction of Kentucky Grilled Chicken is a defining moment in our brand’s storied history,” said KFC President Roger Eaton. “KGC is the latest menu innovation that showcases our commitment to meeting our customers’ ever-changing needs while staying true to the standards of high quality and great taste pioneered by Colonel Sanders. This product will transform the industry.”
Well, at least they’re trying. Or is it too late? Are they just doing this so they don’t get sued some day for their role in the obesity epidemic?
What do YOU think about the new “KGC”?
Look at the company’s history to better understand where it is coming from. It used to be called Kentucky Fried Chicken. Eventually, when the average American became slightly more concerned about healthy eating they discovered that the word “fried” in the company name was a potential problem. The solution wasn’t to serve healthier food, it was to change the name to KFC.
My guess is that they are offering this product because they realize their market research tells them that people will buy it.